Week 4

This week's post is a poster advertising one of James Brown's concerts presented by Winstar Casino for May 6, 1963. I found this poster while looking for some of James Brown's music.

The design style of this poster falls under the Psychoedelia period as the artwork seems to be very wild and the typography is very bold and curvy (very common for the Psychedelic period), the use of the colours and shape formation give the impression of a drug induced trip.

I like the text as it forms the image of the image using the negative space of the black background to form the basic shape of the hair and head and the text to form the facial features as well as shape the outline of the image. I like the text, even though it can be at times hard to read because it’s very bold and playful, however the light blue of the text makes the image seem almost calm. Overall the text conveys 2 types of messages, one is the straight forward information one reads (if you really focus) and two the formation and colour of the text which tells the viewer what to expect when listening to his music.

The eye is drawn to the bottom left of the poster after viewing the main image of the head because of the bright warm colour contrast of the words "James Brown". Although the text is not big it seems to draw the attention quite well by contrasting cool with warm, the text also seems more noticeable as it seems to be the most legible text on the entire poster. the rest of the text underneath doesn't really stand out but would still be read as the text follows the hierarchy structure downwards

What really attracted my attention of the poster was how smart the design was, using negative space of the words, background and foreground to form the image. I like the colour contrast used on the poster as it draws the attention to aspects of the poster we should be viewing in order of the hierarchy.